First active screen gives the user a very clear overview of goPuff's value proposition, pushing him to swipe right to discover the app.
Signup process is kept simple, minimizing user interactions thanks to an automatic SMS verification: goPuff sends a text to your phone and copies it in your clipboard. Then you have to accept the suggestion to paste the code in the dedicated block and tap "Next".
Delivery address processed is well-thought: a modal pop ups when typing an address out of goPuff's delivery zone, however you can still go browsing products and discover the app even if you do not qualify for their service.
In total, there are 9 compulsory interactions from entering the app to accessing the market home page.
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