Apps like All Trails give back 1% of the subscription to an NGO. This screen is included in the paywall carousel. We think this kind of commitment can pay off because: - Users are more and more sensitive to environmental issues - The decision to subscribe can depend on emotional details, 1% for the Planet can be one of them - Giving 1% of the subscription is worth it as it can be a trigger for subscription for a certain category of users Obviously, offering 1% for the Planet should not sound cosmetic; your app should at least have a tiny connection to the green issues like AllTrails has.