March 24, 2021
Retargeting users who just downloaded the app with a browser-based subscription flow
Upgrading
Paywalls
Instagram story ads
Some of Freeletics' ads on Instagram focus on the light time investment needed to begin with the app. The CTA however leads to a browser-hosted paywall. A smart way to convert users driven by time investment rather than economic value.
About the app:
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.
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