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Hily
Dating
March 23, 2021

Pushing two paywalls in the onboarding to increase subscriptions

Upgrading
Paywalls
Hily pushes two different paywalls in the onboarding. The first one pops up just after completing all things about your profile. It is about instant emotions ("1086 women are ready to chat") and shows you the 3 plans. In a second time, after seeing 2 profiles, a second paywall pops up. This one focuses on free trial conversion.
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About the app:
Hily is a dating app with an emphasis on streaming and video calls. The app claims 20 million users worldwide.