June 13, 2021
Removing sign-up from onboarding to push it purposefully to users
Hotel Tonight has a super short onboarding. Users download the app with an attempt to book an hotel and don't want to be frustrated to create an account before finding something that suits them. You will have to create a account when you want to make a booking or go deeper in a feature of the app (cf. activate referrals).
About the app:
Hotel Tonight is a travel agency and a metasearch engine owned by Airbnb.