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Photoroom
Photo & Video
July 13, 2021

Letting users customize the app icon to generate delight and drive viral acquisition

Acquisition
User Interface
Personalization
On Photoroom, you can unlock customized app icons by becoming a pro user or by sharing on social media a demo of the app.
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About the app:
PhotoRoom is an image editing app that lets you capture, edit, and mix images. It uses artificial intelligence to automatically cut out the background.