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Tinder
Dating
January 27, 2021

Pushing limited time offers to create FOMO and boost paying subscriptions

Upgrading
Monthly/Annual discounts
Limited time offers
Push notifications
Paywalls
Tinder sends punctual 50% discount notifications, available for 24 hours. They push one notification which starts the countdown, and another one when 12 hours later.
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About the app:
Tinder is the #1 dating app with 50+ million users.