User experience

Collaborating with relevant, famous people to showcase new features

Drops
Education
June 5, 2021

"Collaborating with relevant, famous people to showcase new features"

User experience
Limited edition features
Influencers
You'll find here an example with Drops' partnership with a famous K-pop artist to increase Korean learning on the app.
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About the app:
Drops (a Kahoot! company) takes “boring” out of language learning: useful vocabulary is beamed into your memory via minimalist illustrations and fast paced micro-games. It only takes 5 minutes a day.
Calm
Meditation
June 22, 2021

"Collaborating with relevant, famous people to showcase new features"

User experience
Influencers
Calm is well-known for having produced content with celebrities starting with Matthew McConaughey. It has now multiple pieces of content with stars such as Harry Stules, Camilla Cabello, Cilian Murphy, etc.
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About the app:
Calm is the leading app for meditation and sleep with more than 1.5 million ratings on the stores.