Upgrading

Driving retention with slight frustration when leaving the app

Tinder
Dating
February 18, 2021

Driving retention with slight frustration when leaving the app

Upgrading
Push notifications
10 seconds after leaving the app, Tinder will send you a notification. The app understands that you ended your swipe session and tells you that you missed the chance to meet somebody who liked you. They also take advantage of this to push their gold/premium plan which enables to users to know who liked them.
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About the app:
Tinder is the #1 dating app with 50+ million users.