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User experience
Explaining why you advertise to reduce users' friction with ads
Duolingo
Education
February 27, 2021
Explaining why you advertise to reduce users' friction with ads
Acquisition
UX wording
See here with Duolingo: "Advertising helps to fund Duolingo's mission", on top of in-app ads.
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About the app:
Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.
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