Onboarding

Giving users access to the core feature of the app right after the onboarding

Strava
Fitness
June 17, 2021

Giving users access to the core feature of the app right after the onboarding

Onboarding
We download a lot of apps at a specific moment, when we need them. In this case, it is crucial to make core features of the app available within a few taps, if not during the onboarding. See here how screens follow each other to enable new Strava users to record their run.
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About the app:
Strava is the leading GPS cycling and running mobile app. It lets you track your running, join challenges and follow friends.
Opal
Productivity
November 9, 2021

Giving users access to the core feature of the app right after the onboarding

Onboarding
Opal's onboarding ends with a suggestion to immediately block social media for 25 minutes. At this point, users have not seen the home page yet. Here is an interesting play to minimize the drop-off right after the onboarding. While users tend to leave the app when seeing the home page, this trick ensures a longer first session time and better first days retention.
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About the app:
Opal is a digital mindfulness app to regain control over your phone.