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Acquisition

Giving users financial incentives to invite their friends on the app

Revolut

Finance

February 22, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

Push notifications

Revolut rewards users with "free money" for spreading the word about the app. Note that conditions to receive the €25 dollar coupon are onerous. With the "Complete 3 purchase transactions with Revolut" condition, Revolut makes sure that they only spend money for active users.

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About the app:

Revolut is a European neobank that started by adressing travelers and which is now building a worldwide finance superapp.

Wish

Commerce

June 6, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

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About the app:

Wish is a entertaining shopping mobile app.

Hotel Tonight

Travel

June 13, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

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About the app:

Hotel Tonight is a travel agency and a metasearch engine owned by Airbnb.

Accountable

Finance

June 13, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

Instead of offering a cash-based incentive, Accountable offer 1m of pro usage for both the referree and the referrer

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About the app:

Accountable is an accounting app for self-employed in Belgium and in Germany.

Vinted

Commerce

June 5, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

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About the app:

Vinted is a fashion marketplace to sell and shop second-hand products.

Busuu

Education

March 12, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

Busuu pushes you to invite your friends to get 30 days of free premium. Looking more closely, users can invite up to 12 friends, and as the offer is cumulative, they can get up to 1 year of free premium.

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About the app:

Busuu helps over 100 million people overcome their learning struggles, from lack of time and motivation to problems with grammar and vocab.

Meditopia

Meditation

March 10, 2021

Giving users financial incentives to invite their friends on the app

Upgrading

Referral

Meditopia displays a CTA on the home screen to invite friends and get 2 weeks of premium in return.

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About the app:

Meditopia is the most-downloaded meditation app in non-English speaking countries.

Airbnb

Travel

June 22, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

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About the app:

Airbnb is an online marketplace for lodging, primarily homestays for vacation rentals, and tourism activities.

Duolingo

Education

February 23, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

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About the app:

Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.

Bux Zero

Finance

March 14, 2021

Giving users financial incentives to invite their friends on the app

Acquisition

Referral

Bux Zero's "Free share" section is kind of a "Invite friends" section. The incentive is very simple: 1 active friend on the app means 1 share offered by Bux Zero.