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Acquisition

Insisting on expected users involvement in the app to grow downloads

Busuu

Education

July 13, 2021

Insisting on expected users involvement in the app to grow downloads

Acquisition

Instagram story ads

When it comes to acquisition, apps compete for users' availability. Insisting on the light involvement expected on the app is a great way to trigger downloads. See here with Busuu: "How to learn a new language in just 10 minutes a day".

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About the app:

Busuu helps over 100 million people overcome their learning struggles, from lack of time and motivation to problems with grammar and vocab.

Headspace

Meditation

July 13, 2021

Insisting on expected users involvement in the app to grow downloads

Acquisition

Instagram story ads

See here with Headspace: "Drinking a coffee takes 5 minutes, meditating too".

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About the app:

Headspace is one of the most-downloaded mindfulness and meditation app.

Drops

Education

July 13, 2021

Insisting on expected users involvement in the app to grow downloads

Acquisition

Instagram story ads

See here with Drops: "Learn a language in just 5 mins a day".

No screenshots found.

See more screens ➡️

About the app:

Drops (a Kahoot! company) takes “boring” out of language learning: useful vocabulary is beamed into your memory via minimalist illustrations and fast paced micro-games. It only takes 5 minutes a day.

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App Fuel is a project by
‍Alex, Max and Thibault

‍Contact us at hello@theappfuel.com
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