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Onboarding

Leveraging social proof to drive adoption during the onboarding

Flo

Health

February 11, 2021

Leveraging social proof to drive adoption during the onboarding

Onboarding

Social proof

Throughout the onboarding, Flo's marketing strategy relies a lot on social proof. The app highlights app store rankings and some reviews on the activation page.

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About the app:

Flo is a women's health app. It tracks menstruation, cycle prediction, preparation for conception, pregnancy, early motherhood and menopause.

Craft

Productivity

April 22, 2021

Leveraging social proof to drive adoption during the onboarding

Onboarding

Social proof

Craft showcases feedbacks from users on its get started page to describe the value of the app instead of taglines.

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About the app:

Craft is a tool for creating documents and notes and sharing your thoughts. Craft supports inline markdown, backlinks, code snippets, images, videos, attaching PDF files...

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App Fuel is a project by
‍Alex, Max and Thibault

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