Acquisition

Leveraging social proof within app ads to boost acquisition

Fabulous
Health
April 14, 2021

Leveraging social proof within app ads to boost acquisition

Acquisition
Social proof
User Acquisition (UA) is super difficult: you only get a couple of seconds to catch users' attention. Showing app ratings on your app's social ads is a great way to get the most of this instant and get the user to visit your your app on the app store.
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About the app:
Fabulous is a science-based app to improve your fitness & achieve your weight loss goals, reboot your sleep cycle, and discover mindfulness to reduce your anxiety.
Delta
Finance
March 19, 2021

Leveraging social proof within app ads to boost acquisition

Acquisition
Other ads (Twitter/Tinder...)
Social proof
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About the app:
Delta allows users to track all their investments all in one app, with many powerful tools and charts.