Onboarding

Maximizing conversion during onboarding by asking for a double opt-out

Jour
Journaling
February 11, 2021

Maximizing free trial conversion by asking for a double opt-out

Onboarding
Free trials
If you skip the free trial, Jour asks you for confirmation and gives a second chance to start the 7-day free trial.
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About the app:
Jour is a daily self-care journal with 500k+ users.
Opal
Productivity
November 9, 2021

Maximizing conversion during onboarding by asking for a double opt-out

Upgrading
Limited time offers
If you skip the free trial offer, Opal gives you a second chance to start the 7-day free trial through a pop up. It is worth noting that Opal offers a better price the second time (€53.99 against €66.99) to convince users to subscribe.
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About the app:
Opal is a digital mindfulness app to regain control over your phone.