Pointing out price differentiation within ads to grow app downloads
Freeletics
Fitness
March 19, 2021
Pointing out price differentiation within ads to grow app downloads
Upgrading
Instagram feed ads
Freeletics pushes value-oriented ads on Instagram, comparing the weekly price of their paid plan to gym training alternatives and everyday commodity prices. A great way to reduce the psychological friction to upgrade to the paid plan.
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.
Freeletics
Fitness
March 19, 2021
Pointing out price differentiation within ads to grow app downloads
Upgrading
Instagram story ads
Freeletics pushes value-oriented ads on Instagram, comparing the weekly price of their paid plan to everyday commodity prices. A great way to reduce the psychological friction to upgrade to the paid plan.
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