Upgrading

Pushing event-based discounts

Lifesum
Nutrition
February 9, 2021

Pushing event-based discounts

Upgrading
Monthly/Annual discounts
Limited time offers
Black Friday is a good timing to grow your subscriber base. Lifesum made large discounts during this period.
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About the app:
Lifesum offers diet and meal plans and tracks all your exercises to reach your goals.
Duolingo
Education
February 23, 2021

Pushing event-based discounts

Upgrading
Monthly/Annual discounts
Limited time offers
In January 2021, Duolingo pushed a 60% discount on the yearly plan to pick up on the new year's resolution. The offer is limited in time to force decision-making. During the validity period of the offer, you will always see a small timer in the corner of your screen to remind you of the current offer.
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About the app:
Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.
Reflectly
Journaling
March 14, 2021

Pushing event-based discounts

Upgrading
Monthly/Annual discounts
Limited time offers
You'll find here an example with Reflectly's Valentine's Day campaign. As always in Reflectly, you have a sticky reminder and a countdown on the home section.
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About the app:
Reflectly is a journal utilizing artificial intelligence to help users structure and reflect upon their daily thoughts and problems.
Reface
Photo & Video
February 14, 2021

Pushing event-based discounts

Monthly/Annual discounts
Limited time offers
Reface mainly sends notifications in case of a new Reface available or on worldwide events. Here is an example of activation flow for Valentine's day: - Dedicated UX wording - D-1 & D-Day notifications - A one-day special paywall CTA at the top of the feed
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About the app:
Reface is the leading face swap app enabling to create hyper-realistic face swap videos or gifs with just one selfie.
Babbel
Education
November 23, 2021

Pushing event-based discounts

Upgrading
Limited time offers
Instagram story ads
Black Friday
See here Babbel's subscription campaigns for Black Friday.
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About the app:
Babbel is a language learning app: short, interactive lessons to rethink old-school language education.
Lydia
Finance
November 25, 2021

Pushing event-based discounts

Upgrading
Limited time offers
Instagram story ads
Black Friday
For Black Friday, Lydia offers €50 cashback for users subscribing to Lydia Black, their most expensive plan & product.
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About the app:
Lydia is a financial super-app that has started as the European Venmo doing P2P payment.
Busuu
Education
January 12, 2022

Pushing event-based discounts

Upgrading
Black Friday
Limited time offers
See here Busuu's subscription campaign for Black Friday.
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About the app:
Busuu helps over 100 million people overcome their learning struggles, from lack of time and motivation to problems with grammar and vocab.
Kwit
Health
January 12, 2022

Pushing event-based discounts

Upgrading
Black Friday
Limited time offers
See here Kwit's Black Friday offer: -79% off the premium plan.
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About the app:
Kwit is an app to help people quit smoking with a personalized approach.
Photoroom
Photo & Video
January 12, 2022

Pushing event-based discounts

Upgrading
Black Friday
Limited time offers
See here Photoroom's Black Friday offer: -74% off the premium plan.
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About the app:
PhotoRoom is an image editing app that lets you capture, edit, and mix images. It uses artificial intelligence to automatically cut out the background.
Datacamp
Education
January 12, 2022

Pushing event-based discounts

Upgrading
Limited time offers
See here Datacamp's Christmas offer: -63% off the premium plan.
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About the app:
DataCamp for Mobile is the easiest way to build data science skills at your own pace with the highest-quality learning content taught by expert instructors—in just five minutes a day.