User experience

Pushing purposeful opt-ins to users

Happn
Dating
March 25, 2021

Pushing purposeful location opt-ins to users

User experience
Opt-ins
Happn asks users for an access to their location only when they need it to go further in the product, which clearly reduces onboarding friction.
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About the app:
Happn is a location-based social search mobile app mainly used as a dating app.
Wolt
Food Ordering
September 19, 2021

Pushing purposeful location opt-ins to users

Onboarding
Wolt does not overwhelm users with a series of permission prompts (location, notification) during the onboarding. They rather ask for location and notification permission in context: location when you want to see the list of restaurants, and notification after placing your order to get updated on order status.
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About the app:
Wolt is a food delivery app that mostly operates in Northern and Central Europe: Czech Republic, Finland, Poland, Germany, Denmark, Estonia, Croatia, Hungary...
Kwit
Health
April 22, 2021

Pushing purposeful opt-ins to users

Onboarding
Kwit pushes you the notification opt-in only after you complete the first session of journaling. By doing so, users are more able to see the value of notifications and are more likely to opt-in.
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About the app:
Kwit is an app to help people quit smoking with a personalized approach.