Retention

Sending daily notifications to create a routine and boost retention

Blinkist
Education
April 15, 2021

Sending daily notifications to create a routine and boost retention

Acquisition
Push notifications
Routine
Blinkist sends daily notifications at the time that fits you to promote their "daily pick", which is their daily free content, selected by their curators. A classic trick to make sure users come back on the app as often as possible and drive retention.
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About the app:
Blinkist transforms the key insights of bestselling nonfiction books & popular podcasts into explainers you can read or listen to in 15 minutes.
Karma
Food Ordering
April 8, 2021

Sending daily notifications to create a routine and boost retention

Acquisition
Push notifications
Routine
Karma sends daily notifications around its core value proposition: using the app makes you an environment committed person. Of course, this type of notification is sent around specific hours when you may be thinking about your lunch or your dinner.
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About the app:
Karma is the multi-award-winning food waste app for buying delicious surplus food from restaurants, cafes, and grocery stores at a discounted price.
Lifesum
Nutrition
May 16, 2021

Sending daily notifications to create a routine and boost retention

Acquisition
Push notifications
Routine
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About the app:
Lifesum offers diet and meal plans and tracks all your exercises to reach your goals.
Stoic
Health
May 15, 2021

Sending daily notifications to create a routine and boost retention

Acquisition
Push notifications
Routine
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About the app:
Every day stoic prepares bite-sized mental exercises and fragments from books that will help you feel better and deal with obstacles you face.
Headspace
Meditation
June 5, 2021

Sending daily notifications to create a routine and boost retention

Retention
Push notifications
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About the app:
Headspace is one of the most-downloaded mindfulness and meditation app.
Reflectly
Journaling
June 5, 2021

Sending daily notifications to create a routine and boost retention

Retention
Push notifications
Reflectly sends an inspiring quote everyday. Users get free content and can share it easily on social media. High impact for low effort on Reflectly's side.
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About the app:
Reflectly is a journal utilizing artificial intelligence to help users structure and reflect upon their daily thoughts and problems.