Hily leverages its in-app messaging to create a relationship of trust with its users. Hily's first message is sent 2 minutes after the end of the onboarding. By doing so, the app creates a great communication channel from the beginning of the experience, that will be used to push promotions, product updates, etc. In order to create a relationship of trust with your users and potentially leverage on your in-app messaging system in the future to send promotions etc, you need to build trust around it.

When they launched the v2 of their app, Jow recorded a video with its developer to explain the new features implemented in the app. This enhances the relationship of trust and make users feel closer to the brand.