Upgrading

Showing the value of the premium plan with quantitative arguments

Blinkist
Education
March 3, 2021

Showing the value of the premium plan with quantitative arguments

Upgrading
Paywalls
Quantity can definitely be a trigger for upgrading. That's why Blinkist second paywall argument is "Unlock 3000+ titles". The message is the following: "If you doubt about the value of the app, look at all the content available in the premium plan. You won't regret it."
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About the app:
Blinkist transforms the key insights of bestselling nonfiction books & popular podcasts into explainers you can read or listen to in 15 minutes.
Hily
Dating
March 23, 2021

Showing the value of the premium plan with quantitative arguments

Upgrading
Paywalls
Hily has a distinct approach to paid plan quantitative benefits. They use a unique paywall: without Boost / with Boost. A picture is worth a thousand words.
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About the app:
Hily is a dating app with an emphasis on streaming and video calls. The app claims 20 million users worldwide.
Bumble
Dating
November 9, 2021

Showing the value of the premium plan with quantitative arguments

Upgrading
See here with Bumble: buy Spotlight credits and get up to 20x more profile views.
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About the app:
Bumble is a dating app which notably introduced the specificity that only women can make the firt move in matches.