Onboarding

Starting the onboarding with a paywall

Curio
News
February 12, 2021

Starting the onboarding with a paywall

Onboarding
Paywalls
Curio goes against the traditional smooth onboarding trend and displays a paywall as the very first interaction with users. If you don't pay attention, you could think that there is no free version. However, you can select "Want a preview? Take a look" to access the free version and enjoy 10 stories for free. The psychological rationale behind is interesting: the user feels lucky to get into a premium product and are aware that there is no way to use Curio in freemium mode.
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About the app:
Curio is an audio journalism app. They curate articles from the world’s top publications, including The Wall Street Journal, The Washington Post, FT, The Guardian and many more, and turn them into audio you can listen to.
Tiimo
Health
June 9, 2021

Starting the onboarding with a paywall

Onboarding
Paywalls
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About the app:
Tiimo is a visual daily planning app that helps you organize your life, stick to your routines, and work towards your personal goals.
Foodvisor
Nutrition
June 8, 2021

Starting the onboarding with a paywall

Onboarding
Paywalls
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About the app:
Foodvisor is a nutrition coach that gives key nutritional data from a simple photo of a meal.
Sweat
Fitness
June 14, 2021

Starting the onboarding with a paywall

Onboarding
Paywalls
Sweat prevents users from using any feature of the app if they do not pay for a subscription.
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About the app:
Sweat is a fitness mobile app dedicated to women.