Using the paywall layout to nudge users towards most valuable plans
Headspace
Meditation
March 3, 2021
Using the paywall layout to nudge users towards most valuable plans
Upgrading
Paywalls
User Interface
Headspace displays the yearly plan (with autofocus) above the monthly plan. A simple move to increase chances to sell the yearly plan rather than the monthly plan.
Jour is a daily self-care journal with 500k+ users.
Curio
News
February 12, 2021
Using the paywall layout to nudge users towards most valuable plans
Upgrading
Curio includes a 7-day free trial in its annual plan whereas the user is immediately charged in the monthly plan. This is another way to encourage users to opt for the yearly subscription.
Curio is an audio journalism app. They curate articles from the world’s top publications, including The Wall Street Journal, The Washington Post, FT, The Guardian and many more, and turn them into audio you can listen to.
Revolut
Finance
April 10, 2021
Using the paywall layout to nudge users towards most valuable plans
Upgrading
Paywalls
Revolut displays a paywall during the onboarding. Users land on the "metal" screen and have to swipe and go through all the premium plans (i.e. premium and plus) to get to the "standard" free plan.
This forces users to get a glimpse of all the paying options and eventually subscribe to one of them.
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