goPuff - Navigation flow

What we like

We love color management:
- Categories are displayed with colorful product illustrations and top selling brands.
- Category palette is limited five colors in order not to flood the user during the navigation.
- Consumption moments are made distinct with white backgrounds.
Layout is great and engaging with clear keylines and screen-width blocks.
goPuff's pushes loyalty & referral programs starting from the homepage, both at the top and at the bottom: the user has no choice but to see them.