April 15, 2021
Sending daily notifications to create a routine and boost retention
Acquisition
Push notifications
Routine
Blinkist sends daily notifications at the time that fits you to promote their "daily pick", which is their daily free content, selected by their curators.
A classic trick to make sure users come back on the app as often as possible and drive retention.
About the app:
Blinkist transforms the key insights of bestselling nonfiction books & popular podcasts into explainers you can read or listen to in 15 minutes.
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