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Duolingo
Education
June 8, 2021

Creating a leaderboard to drive user engagement

User experience
Gamification
Social layer
Duolingo is a best in class when it comes to gamification. They designed **Duolingo Leagues**: competitive groups of 50 users that Duolingo places you in so that you can compete for who can earn the most amount of XP in one week. A super competitive way to push users to learn a language on Duolingo faster than ever, and make them come back on the app everyday.
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About the app:
Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.