User experience

Creating a leaderboard to drive user engagement

FitnessAI
Fitness
April 11, 2021

Creating a leaderboard to drive user engagement

User experience
Gamification
Social layer
Fitness AI create emulation between users to create a routine with the app. E.g. "You outperformed 62% of people in your weight class".
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About the app:
FitnessAI is a workout app powered by an advanced training algorithm.
Strava
Fitness
June 8, 2021

Creating a leaderboard to drive user engagement

User experience
Gamification
Social layer
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About the app:
Strava is the leading GPS cycling and running mobile app. It lets you track your running, join challenges and follow friends.
Duolingo
Education
June 8, 2021

Creating a leaderboard to drive user engagement

User experience
Gamification
Social layer
Duolingo is a best in class when it comes to gamification. They designed **Duolingo Leagues**: competitive groups of 50 users that Duolingo places you in so that you can compete for who can earn the most amount of XP in one week. A super competitive way to push users to learn a language on Duolingo faster than ever, and make them come back on the app everyday.
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About the app:
Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.
Mimo
Education
February 27, 2021

Creating a leaderboard to drive user engagement

Acquisition
Gamification
Social layer
Mimo makes users compete between each other to increase product usage and retention.
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About the app:
Mimo is a gamified app to start coding Python, JavaScript, HTML, and more.