Strava is the leading GPS cycling and running mobile app. It lets you track your running, join challenges and follow friends.
Duolingo
Education
June 8, 2021
Creating a leaderboard to drive user engagement
User experience
Gamification
Social layer
Duolingo is a best in class when it comes to gamification. They designed **Duolingo Leagues**: competitive groups of 50 users that Duolingo places you in so that you can compete for who can earn the most amount of XP in one week.
A super competitive way to push users to learn a language on Duolingo faster than ever, and make them come back on the app everyday.
Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.
Mimo
Education
February 27, 2021
Creating a leaderboard to drive user engagement
Acquisition
Gamification
Social layer
Mimo makes users compete between each other to increase product usage and retention.