February 27, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Limited time offers
Instagram feed ads
Freeletics uses Instagram's feed to increase user and non-user paid plan conversion, with a CTA heading towards their website. A smart move to avoid App Stores' fees.
About the app:
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.
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