Pushing discounts through social media with a browser-based subscription flow
Freeletics
Fitness
February 27, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Limited time offers
Instagram feed ads
Freeletics uses Instagram's feed to increase user and non-user paid plan conversion, with a CTA heading towards their website. A smart move to avoid App Stores' fees.
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.
Babbel
Education
March 3, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Limited time offers
Instagram feed ads
Babbel retargeting strategy is 100% out of the app. Once you've downloaded the app and subscribed, all subscribing touchpoints will lead you to Babbel's website paywall to push subscriptions out of the app and avoid app store fees. Here is an example with Babbel's sponsored posts and stories on Instagram.
Babbel is a language learning app: short, interactive lessons to rethink old-school language education.
Freeletics
Fitness
April 14, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Facebook ads
Freeletics pushes aggressive 50% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.
Freeletics
Fitness
May 26, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Limited time offers
Instagram story ads
Freeletics pushes aggressive 50% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.
Curio is an audio journalism app. They curate articles from the world’s top publications, including The Wall Street Journal, The Washington Post, FT, The Guardian and many more, and turn them into audio you can listen to.
Babbel
Education
May 27, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Limited time offers
Instagram story ads
Babbel pushes aggressive 40% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.
Babbel is a language learning app: short, interactive lessons to rethink old-school language education.
Headspace
Meditation
May 27, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Limited time offers
Instagram story ads
Headspace pushes 30% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.
Headspace is one of the most-downloaded mindfulness and meditation app.
Headspace
Meditation
May 27, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Limited time offers
Instagram feed ads
Headspace pushes 30% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.
Headspace is one of the most-downloaded mindfulness and meditation app.
Headspace
Meditation
May 27, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Limited time offers
Facebook ads
Headspace pushes 30% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.
Headspace is one of the most-downloaded mindfulness and meditation app.
Headspace
Meditation
June 11, 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Instagram story ads
Paywalls
Headspace added a pricing section to its web-based checkout page. This surely drives more discount conversion that the previous checkout page which only displayed the sign-up section.
Curio is an audio journalism app. They curate articles from the world’s top publications, including The Wall Street Journal, The Washington Post, FT, The Guardian and many more, and turn them into audio you can listen to.
Headspace
Meditation
August 19, 2021
Pushing discounts through social media with a browser-based subscription flow
Curio is an audio journalism app. They curate articles from the world’s top publications, including The Wall Street Journal, The Washington Post, FT, The Guardian and many more, and turn them into audio you can listen to.
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