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Headspace
Meditation
June 11, 2021

Pushing discounts through social media with a browser-based subscription flow

Upgrading
Monthly/Annual discounts
Instagram story ads
Paywalls
Headspace added a pricing section to its web-based checkout page. This surely drives more discount conversion that the previous checkout page which only displayed the sign-up section.
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About the app:
Headspace is one of the most-downloaded mindfulness and meditation app.