April 14, 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Paywalls
Fruitz frequently inserts promotions between two profiles. They use this trick to present and remind paid plan features such as "unlimited fruits", with a CTA towards the paywall.
About the app:
Fruitz is a dating app that enable users to meet people that are looking for the same kind of relationship. Users use fruits to specify their intentions and match with similar people.
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