March 25, 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Paywalls
Happn uses different kind of auto-promotions to increase subscriptions. Between two swipes, they will remind you of the value of the paid plan with CTAs towards the paywall.
About the app:
Happn is a location-based social search mobile app mainly used as a dating app.
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