May 27, 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Limited time offers
When opening the app, Lydia's app opens an auto-promotion modal to offer the premium plan to users under 25 years old.
About the app:
Lydia is a financial super-app that has started as the European Venmo doing P2P payment.
.svg)