June 8, 2021
Personalizing app UI to create a closer relationship with users
User experience
Personalization
User Interface
In the second step of the onboarding, the user is asked to pick his favorite colour to customize the UI of the app. It's a way to personalize the experience and increase the perceived value of your product. Implemented during the onboarding, this trick can increase your conversion rate when you show a paywall at the end of the onboarding.
About the app:
Reflectly is a journal utilizing artificial intelligence to help users structure and reflect upon their daily thoughts and problems.
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