User experience

Personalizing app UI to create a closer relationship with users

Babbel
Education
June 5, 2021

Personalizing app UI to create a closer relationship with users

User experience
Personalization
User Interface
Babbel adapts the app UI to users' characteristics (e.g. here with the language the user is willing to learn).
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About the app:
Babbel is a language learning app: short, interactive lessons to rethink old-school language education.
Reflectly
Journaling
June 8, 2021

Personalizing app UI to create a closer relationship with users

User experience
Personalization
User Interface
In the second step of the onboarding, the user is asked to pick his favorite colour to customize the UI of the app. It's a way to personalize the experience and increase the perceived value of your product. Implemented during the onboarding, this trick can increase your conversion rate when you show a paywall at the end of the onboarding.
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About the app:
Reflectly is a journal utilizing artificial intelligence to help users structure and reflect upon their daily thoughts and problems.
Daylio
Journaling
June 8, 2021

Personalizing app UI to create a closer relationship with users

User experience
Personalization
User Interface
Daylio is a journaling app. During the onboarding, users can pick the colour set and the emoticone set that they prefer. Implemented during the onboarding, this trick can increase your conversion rate when you show a paywall at the end of the onboarding.
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About the app:
Daylio is a journaling app based on emojis and icons instead of writing text
Tiimo
Health
June 9, 2021

Personalizing app UI to create a closer relationship with users

User experience
Personalization
User Interface
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About the app:
Tiimo is a visual daily planning app that helps you organize your life, stick to your routines, and work towards your personal goals.
Google Maps
Mobility
June 11, 2021

Personalizing app UI to create a closer relationship with users

User experience
In-app notifications
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About the app:
Navigate your world faster and easier with Google Maps. Over 220 countries and territories mapped and hundreds of millions of businesses and places on the map.
Calm
Meditation
June 22, 2021

Personalizing app UI to create a closer relationship with users

User experience
Personalization
User Interface
Calm is a meditation app. As part of navigation' settings, you can customize what Calm calls "Scenes". Scenes form the background of the app which is both a dynamic image and a background sound. A simple trick to personalize the user experience and to put him/her in the right mood to consumer your content.
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About the app:
Calm is the leading app for meditation and sleep with more than 1.5 million ratings on the stores.
Loona
Health
July 2, 2021

Personalizing app UI to create a closer relationship with users

User experience
Personalization
User Interface
Loona is an app to improve your sleep. During the onboarding, users can pick the colours they prefer and these colours will be colour palette used in the app. Implemented during the onboarding, this trick can increase your conversion rate when you show a paywall at the end of the onboarding.
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About the app:
Loona is a mobile app to go to sleep happy and relaxed.
FitnessAI
Fitness
April 22, 2021

Personalizing app UI to create a closer relationship with users

Retention
Push notifications
In FitnessAI, push notifications look like a chat with a personal coach which you can change the name. Another way to create a special relationship with users and make them come back on the app.
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About the app:
FitnessAI is a workout app powered by an advanced training algorithm.