Using the story format to gamify the user experience
Whatsapp
Social
March 3, 2021
Using the story format to gamify the user experience
User experience
Gamification
Whatsapp added a 4-story carousel in the Status section of its app following a major privacy update. Goal: limit the shift from part of its users to Telegram or Signal.
WhatsApp Messenger is a free messaging app available for iPhone and other smartphones. WhatsApp uses your phone's Internet connection to let you message and call friends and family.
Revolut
Finance
April 10, 2021
Using the story format to gamify the user experience
Onboarding
Product tutorials
This stories-like format is refreshing. Revolut uses the codes of apps like Instagram, that its target - millennials - are familiar with.
They show the CTA only after a few screens.
.svg)