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Retention
Celebrate users' milestones to build loyalty and retention
1
Examples
Example
Acquisition
Partnering with other apps to drive user acquisition
1
Examples
Example
Retention
Using daily reminders to get inactive users back on the app
1
Examples
Example
Acquisition
Pushing users to share their achievements on social media
1
Examples
Example
User experience
Creating a relationship with users with personalized reports about app usage
1
Examples
Example
Upgrading
Designing a demo mode to show the value of premium features
1
Examples
Example
Acquisition
Unlocking in-app content in exchange of sharing the app to your friends
1
Examples
Example
Onboarding
Reassuring users about privacy management with a GDPR logo during the onboarding
1
Examples
Example
Acquisition
Displaying a permanent referral CTA on the home section to create organic acquisition
1
Examples
Example
Upgrading
Driving retention with slight frustration when leaving the app
1
Examples
Example
Upgrading
Designing feature-based subscription workflows
1
Examples
Example
Upgrading
Sending push notifications to grow free trials in the first days
1
Examples
Example
Onboarding
Nudging users to make their own onboarding simpler for them
1
Examples
Example
Upgrading
Using in-app notifications to create frustration and drive subscription
1
Examples
Example
Onboarding
Using a breadcrumb trail to maximise onboarding conversion
1
Examples
Example
Upgrading
Pushing a free trial instead of subscription
1
Examples
Example
Acquisition
Showcasing core users to create a core relationship with users
1
Examples
Example
User experience
Driving usage and retention with FOMO (Fear Of Missing Out)
1
Examples
Example
Upgrading
Giving a free access to paying features for a limited time
1
Examples
Example
Upgrading
Offering your users the possibility to invest in your company
1
Examples
Example
Onboarding
Unbundling opt-in screens from the onboarding to maximize acceptance
1
Examples
Example
Onboarding
Unbundling the onboarding to prevent user fatigue and drive product adoption
1
Examples
Example
Upgrading
Give 1% of the subscription back to an NGO as an incentive to subscribe
1
Examples
Example
Upgrading
Highlighting the value of the premium plan in the settings section of the app
1
Examples
Example
Onboarding
Offering sign-up with Apple only to minimise onboarding length
1
Examples
Example
User experience
Creating a safe relationship with users by making them sign a charter with the app
1
Examples
Example
User experience
Displaying a notification opt-in on the app homepage
1
Examples
Example
User experience
Using auto-promotions to remind your values and foster user loyalty
1
Examples
Example
Onboarding
Introducing premium features in the onboarding to trigger latter subscriptions
1
Examples
Example
Upgrading
Driving paying subscriptions with exclusive wording
1
Examples
Example
Onboarding
Rewarding users on the first screen of the onboarding
1
Examples
Example
Upgrading
Using ads to guide users towards browser-based subscription paths
1
Examples
Example
Upgrading
Pushing two paywalls in the onboarding to increase subscriptions
1
Examples
Example
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ASO
App Update
App reviews
Auto-promotions
Black Friday
Churn Prevention
Conversion incentives
Discount code
Facebook ads
Family Plans
Feature announcement
Free trials
Gamification
In-app notifications
Influencers
Inspiration
Instagram feed ads
Instagram story ads
Lifetime
Limited edition features
Limited time offers
Loyalty
Mobile Browser
Monthly/Annual discounts
Opt-ins
Other ads (Twitter/Tinder...)
Paywalls
Personalization
Product tutorials
Push notifications
Referral
Rewards
Routine
Signing up
Social layer
Social proof
Social sharing
Transparency
UX research
UX wording
Upselling
User Interface
User feedback
Datacamp
Education
January 2022
Pushing event-based discounts
Upgrading
Limited time offers
Bumble
Dating
January 2022
Using user feedback to maximize App Store ratings
Acquisition
ASO
Photoroom
Photo & Video
January 2022
Pushing event-based discounts
Upgrading
Black Friday
Limited time offers
Kwit
Health
January 2022
Pushing event-based discounts
Upgrading
Black Friday
Limited time offers
Twitter
Social
January 2022
Using auto-promotions to drive product adoption
User experience
Feature announcement
Busuu
Education
January 2022
Pushing event-based discounts
Upgrading
Black Friday
Limited time offers
Headspace
Meditation
January 2022
Adding a student plan to grow subscriptions
Upgrading
Headspace
Meditation
January 2022
Adding a family plan to increase your average order value
Upgrading
Family Plans
Happn
Dating
November 2021
Pushing event-based activation campaigns
Activation
Push notifications
Lydia
Finance
November 2021
Pushing event-based discounts
Upgrading
Limited time offers
Instagram story ads
Black Friday
Youtube
Photo & Video
November 2021
Using auto-promotions to remind your values and foster user loyalty
User experience
Auto-promotions
Happn
Dating
November 2021
Pushing event-based activation campaigns
Activation
Push notifications
Lydia
Finance
November 2021
Using auto-promotions to test users' interest for new features
User experience
Auto-promotions
Bumble
Dating
November 2021
Using push notifications to create frustration and drive subscription
Upgrading
Push notifications
Babbel
Education
November 2021
Pushing event-based discounts
Upgrading
Limited time offers
Instagram story ads
Black Friday
Reface
Photo & Video
November 2021
Using auto-promotions to grow free trial conversion, Using in-app notifications to drive free trial conversion
Upgrading
Free trials
Reface
Photo & Video
November 2021
Using in-app notifications to present recent changes made in the app
User experience
In-app notifications
Opal
Productivity
November 2021
Giving users access to the core feature of the app right after the onboarding
Onboarding
Opal
Productivity
November 2021
Maximizing conversion during onboarding by asking for a double opt-out
Upgrading
Limited time offers
Opal
Productivity
November 2021
Setting goals for the user that he will reach faster by subscribing
Onboarding
Bumble
Dating
November 2021
Showing the value of the premium plan with quantitative arguments
Upgrading
Tinder
Dating
November 2021
Giving users in-app incentives to invite their friends on the app
Acquisition
Referral
Auto-promotions
Spotify
Music & Audio
November 2021
Using in-app notifications to drive the adoption of new features & content
User experience
In-app notifications
Anchor
Music & Audio
November 2021
Using in-app notifications to drive the adoption of new features & content
User experience
In-app notifications
Klarna
Commerce
November 2021
Using in-app notifications to drive the adoption of new features & content
User experience
In-app notifications
Bolt
Mobility
November 2021
Making promo codes public to grow loyalty and long term retention
Retention
Transparency
Discount code
Gaiali
Education
November 2021
"Displaying ""coming soon"" features to pre-empt users' frustration and grow retention"
Retention
Transparency
Feature announcement
Finary
Finance
November 2021
"Displaying ""coming soon"" features to pre-empt users' frustration and grow retention"
Retention
Transparency
Feature announcement
Vivino
Lifestyle
November 2021
Asking users to rate recommendations to improve long-term experience and retention
User experience
Personalization
Asana Rebel
Fitness
November 2021
Designing a minimalist home screen to drive app usage
User experience
User Interface
Headspace
Meditation
November 2021
Designing a minimalist home screen to drive app usage
User experience
User Interface
Uber Eats
Food Ordering
November 2021
Using push notifications to let users know about in-app changes
Retention
Push notifications
Bolt
Mobility
November 2021
Reminding users about limited-time discounts to drive retention and monetization
Retention
Transparency
Discount code
Reface
Photo & Video
November 2021
Pushing event-based activation campaigns
Activation
Push notifications
Babbel
Education
October 2021
Using push notifications to drive subscription outside of the app paywall
Upgrading
Push notifications
Limited time offers
Spotify
Music & Audio
October 2021
Showing the value to maximize authorizations opt-in among users
User experience
Opt-ins
Reface
Photo & Video
October 2021
Locking access to features & content to push app updates
User experience
Push notifications
Lydia
Finance
October 2021
Using push notifications to announce new features
User experience
Push notifications
Gorillas
Food Ordering
October 2021
Setting-up referral challenges to drive user acquisition
Acquisition
Referral
Push notifications
Wolt
Food Ordering
October 2021
Using Easter eggs to reinforce the relationship with users
User experience
Gamification
Revolut
Finance
September 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Snap
Social
September 2021
Using push notifications to announce new features
User experience
Spotify
Music & Audio
September 2021
Using in-app notifications to drive the adoption of new features & content
User experience
In-app notifications
Wolt
Food Ordering
September 2021
Pushing purposeful location opt-ins to users
Onboarding
Gmail
Social
September 2021
Using in-app notifications to present recent changes made in the app
User experience
In-app notifications
Instagram
Social
September 2021
Using in-app notifications to present recent changes made in the app
User experience
In-app notifications
Tinder
Dating
September 2021
Using auto-promotions to drive product adoption
User experience
Feature announcement
Auto-promotions
Gorillas
Food Ordering
September 2021
Using discounts as a churn prevention mechanism
Acquisition
Limited time offers
Happn
Dating
August 2021
Using push notifications to announce new features
User experience
Push notifications
Feature announcement
Anchor
Music & Audio
August 2021
Using in-app notifications to drive the adoption of new features & content
User experience
In-app notifications
Headspace
Meditation
August 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Instagram feed ads
Anchor
Music & Audio
July 2021
Partnering with other apps to drive user acquisition
Acquisition
In-app notifications
Instagram
Social
July 2021
Using empty spaces to make users aware of new features
User experience
Blinkist
Education
July 2021
Using auto-promotions to grow free trial conversion
Upgrading
Free trials
Headspace
Meditation
July 2021
Showing the impact of the app to grow installs
Acquisition
Instagram story ads
Google Maps
Mobility
July 2021
Driving app adoption with product tutorials
User experience
Product tutorials
Lime
Mobility
July 2021
Displaying sticky CTAs in the app header to promote special offers
Upgrading
Busuu
Education
July 2021
Insisting on expected users involvement in the app to grow downloads
Acquisition
Instagram story ads
Headspace
Meditation
July 2021
Insisting on expected users involvement in the app to grow downloads
Acquisition
Instagram story ads
Tinder
Dating
July 2021
Teasing new features before the release
User experience
Feature announcement
Spotify
Music & Audio
July 2021
Creating a relationship with users with personalized reports about app usage
User experience
Social sharing
Lydia
Finance
July 2021
Pushing event-based activation campaigns
Drops
Education
July 2021
Insisting on expected users involvement in the app to grow downloads
Acquisition
Instagram story ads
Amazon Prime Video
Photo & Video
July 2021
Using in-app notifications to drive the adoption of new features & content
User experience
In-app notifications
Photoroom
Photo & Video
July 2021
Letting users customize the app icon to generate delight and drive viral acquisition
Acquisition
User Interface
Personalization
Greg
Lifestyle
July 2021
Creating a relationship with users with fun UX wording
Onboarding
Facebook
Social
July 2021
Using auto-promotions to drive product adoption
User experience
Auto-promotions
Loona
Health
July 2021
Adding a loading screen to make users feel like they have a personalized experience
User experience
Personalization
Loona
Health
July 2021
Personalizing app UI to create a closer relationship with users
User experience
Personalization
User Interface
Reddit
Social
June 2021
Offering pro users to customize the app's icon
Upgrading
Todoist
Productivity
June 2021
Offering pro users to customize the app's icon
Upgrading
Slopes
Lifestyle
June 2021
Offering pro users to customize the app's icon
Upgrading
AllTrails
Lifestyle
June 2021
Designing strong product update activation flows
User experience
Push notifications
Lime
Mobility
June 2021
"Using ""Claim Now Use Later"" discounts to drive retention"
Retention
Discount code
Push notifications
Airbnb
Travel
June 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Facetune2
Photo & Video
June 2021
Adding a lifetime subscription plan to increase your average order value and secure your LTV
Upgrading
Upselling
Lifetime
Stoic
Health
June 2021
Adding a lifetime subscription plan to increase your average order value and secure your LTV
Upgrading
Upselling
Lifetime
Reflectly
Journaling
June 2021
Adding a lifetime subscription plan to increase your average order value and secure your LTV
Upgrading
Upselling
Lifetime
Jumbo
Privacy
June 2021
Adding a family plan to increase your average order value
Upgrading
Upselling
Family Plans
Calm
Meditation
June 2021
Personalizing app UI to create a closer relationship with users
User experience
Personalization
User Interface
Wellnest
Journaling
June 2021
Giving prompts to users to start creating content on the app
User experience
Twitch
Social
June 2021
Creating a virtual currency to drive engagement and monetization
Upgrading
Gamification
Yubo
Social
June 2021
Creating a virtual currency to drive engagement and monetization
Upgrading
Gamification
Wellnest
Journaling
June 2021
Creating a virtual currency to drive engagement and monetization
Upgrading
Gamification
Instagram
Social
June 2021
Pushing users to download the app when on the browser version of the product
User experience
Mobile Browser
Facebook
Social
June 2021
Pushing users to download the app when on the browser version of the product
User experience
Mobile Browser
Twitter
Social
June 2021
Pushing users to download the app when on the browser version of the product
User experience
Mobile Browser
Calm
Meditation
June 2021
"Collaborating with relevant, famous people to showcase new features"
User experience
Influencers
Emjoy
Music & Audio
June 2021
Unlocking in-app content in exchange of sharing the app to your friends
Acquisition
Referral
Kuri
Nutrition
June 2021
Adding a loading screen to make users feel like they have a personalized experience
User experience
Personalization
Fastic
Nutrition
June 2021
Adding a loading screen to make users feel like they have a personalized experience
User experience
Personalization
Asana Rebel
Fitness
June 2021
Adding a loading screen to make users feel like they have a personalized experience
User experience
Personalization
8fit
Fitness
June 2021
Adding a loading screen to make users feel like they have a personalized experience
User experience
Personalization
Meditopia
Meditation
June 2021
Adding a loading screen to make users feel like they have a personalized experience
User experience
Personalization
Emjoy
Music & Audio
June 2021
Adding a loading screen to make users feel like they have a personalized experience
User experience
Personalization
Accountable
Finance
June 2021
Avoiding free trials
Upgrading
Snap
Social
June 2021
Showing the value to maximize authorizations opt-in among users
User experience
Opt-ins
Twitter
Social
June 2021
Helping users unlock the value of the app by suggesting relevant topics
Onboarding
Personalization
Curio
News
June 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Anchor
Music & Audio
June 2021
Maximizing onboarding completion with reassuring UX wording
Onboarding
UX wording
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