Welcome to Tricks!

It's time to boost your app growth and get some fresh inspiration.

PREMIUM MEMBERS ONLY

Celebrate users' milestones to build loyalty and retention

Partnering with other apps to drive user acquisition

Using daily reminders to get inactive users back on the app

Pushing users to share their achievements on social media

User experience

Creating a relationship with users with personalized reports about app usage

Designing a demo mode to show the value of premium features

Unlocking in-app content in exchange of sharing the app to your friends

Reassuring users about privacy management with a GDPR logo during the onboarding

Displaying a permanent referral CTA on the home section to create organic acquisition

Driving retention with slight frustration when leaving the app

Designing feature-based subscription workflows

Sending push notifications to grow free trials in the first days

Nudging users to make their own onboarding simpler for them

Using in-app notifications to create frustration and drive subscription

Using a breadcrumb trail to maximise onboarding conversion

Pushing a free trial instead of subscription

Showcasing core users to create a core relationship with users

User experience

Driving usage and retention with FOMO (Fear Of Missing Out)

Giving a free access to paying features for a limited time

Offering your users the possibility to invest in your company

Unbundling opt-in screens from the onboarding to maximize acceptance

Unbundling the onboarding to prevent user fatigue and drive product adoption

Give 1% of the subscription back to an NGO as an incentive to subscribe

Highlighting the value of the premium plan in the settings section of the app

Offering sign-up with Apple only to minimise onboarding length

User experience

Creating a safe relationship with users by making them sign a charter with the app

User experience

Displaying a notification opt-in on the app homepage

User experience

Using auto-promotions to remind your values and foster user loyalty

Introducing premium features in the onboarding to trigger latter subscriptions

Driving paying subscriptions with exclusive wording

Rewarding users on the first screen of the onboarding

Using ads to guide users towards browser-based subscription paths

Pushing two paywalls in the onboarding to increase subscriptions

Designing several subscription plans based on personas

Designing several paywalls to convert users based on their main frustration

Pushing discounts through social media with a browser-based subscription flow

Using the story format to gamify the user experience

Creating a relationship with users with fun UX wording

Sending users a welcome mail at D+1 to grow first days usage

Using Tinder as an acquisition channel

Pushing discounts through social media with a browser-based subscription flow

Asking for a product feedback when the user takes a screenshot in the app

Explaining why you advertise to reduce users' friction with ads

Offering a steep discount at key moments in the customer journey

Creating a leaderboard to drive user engagement

Pushing limited time offers to create FOMO and boost paying subscriptions

Driving app adoption with product tutorials

Using the in-app messaging as a product tutorial

Using push notifications to create frustration and drive subscription

Giving users financial incentives to invite their friends on the app

Locking features temporarily to hook users in their early usage of the app

Pushing a free trial instead of subscription

Removing sign-up from onboarding to push it purposefully to users

Pushing event-based discounts

Giving users financial incentives to invite their friends on the app

Using in-app notifications to create frustration and drive subscription

Driving retention with slight frustration when leaving the app

Telling users when friends/contacts use the app

Pushing event-based discounts

Starting the onboarding with a paywall

Using the paywall layout to nudge users towards most valuable plans

Leveraging social proof to drive adoption during the onboarding

Using the paywall layout to nudge users towards most valuable plans

Locking features temporarily to hook users in their early usage of the app

Showing the value of signing up to maximize user account creations

Maximizing free trial conversion by asking for a double opt-out

Setting goals for the user that he will reach faster by subscribing

Designing a demo mode to show the value of premium features

"Giving users more flexibility with notification management, beyond opt-in vs. opt-out"

Bringing transparency to users throughout the onboarding

Using daily reminders to get inactive users back on the app

"Giving users more flexibility with notification management, beyond opt-in vs. opt-out"

Locking features temporarily to hook users in their early usage of the app

Pushing limited time offers to create FOMO and boost paying subscriptions

Pushing event-based discounts

Using the in-app messaging to send discounts and optimize monetization

Using the core product as an onboarding support

Pushing limited time offers to create FOMO and boost paying subscriptions

Notifying users when they recover full access to free features

Driving usage and retention with FOMO (Fear Of Missing Out)

Telling users when friends/contacts use the app

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‍Alex, Max and Thibault

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