February 9, 2021
Locking features temporarily to hook users in their early usage of the app
In Hinge, you can't use certain features unless you complete your profile. By doing so, Hinge fosters its users to give information for a win-win deal: the user has access to more features, Hinge has a more valuable user (more information about him, so more likely to meet other users' criteria)
About the app:
Hinge is a dating app founded in the US. It has the promising tagline "designed to be deleted".