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Retention
Celebrate users' milestones to build loyalty and retention
1
Examples
Example
Acquisition
Partnering with other apps to drive user acquisition
1
Examples
Example
Retention
Using daily reminders to get inactive users back on the app
1
Examples
Example
Acquisition
Pushing users to share their achievements on social media
1
Examples
Example
User experience
Creating a relationship with users with personalized reports about app usage
1
Examples
Example
Upgrading
Designing a demo mode to show the value of premium features
1
Examples
Example
Acquisition
Unlocking in-app content in exchange of sharing the app to your friends
1
Examples
Example
Onboarding
Reassuring users about privacy management with a GDPR logo during the onboarding
1
Examples
Example
Acquisition
Displaying a permanent referral CTA on the home section to create organic acquisition
1
Examples
Example
Upgrading
Driving retention with slight frustration when leaving the app
1
Examples
Example
Upgrading
Designing feature-based subscription workflows
1
Examples
Example
Upgrading
Sending push notifications to grow free trials in the first days
1
Examples
Example
Onboarding
Nudging users to make their own onboarding simpler for them
1
Examples
Example
Upgrading
Using in-app notifications to create frustration and drive subscription
1
Examples
Example
Onboarding
Using a breadcrumb trail to maximise onboarding conversion
1
Examples
Example
Upgrading
Pushing a free trial instead of subscription
1
Examples
Example
Acquisition
Showcasing core users to create a core relationship with users
1
Examples
Example
User experience
Driving usage and retention with FOMO (Fear Of Missing Out)
1
Examples
Example
Upgrading
Giving a free access to paying features for a limited time
1
Examples
Example
Upgrading
Offering your users the possibility to invest in your company
1
Examples
Example
Onboarding
Unbundling opt-in screens from the onboarding to maximize acceptance
1
Examples
Example
Onboarding
Unbundling the onboarding to prevent user fatigue and drive product adoption
1
Examples
Example
Upgrading
Give 1% of the subscription back to an NGO as an incentive to subscribe
1
Examples
Example
Upgrading
Highlighting the value of the premium plan in the settings section of the app
1
Examples
Example
Onboarding
Offering sign-up with Apple only to minimise onboarding length
1
Examples
Example
User experience
Creating a safe relationship with users by making them sign a charter with the app
1
Examples
Example
User experience
Displaying a notification opt-in on the app homepage
1
Examples
Example
User experience
Using auto-promotions to remind your values and foster user loyalty
1
Examples
Example
Onboarding
Introducing premium features in the onboarding to trigger latter subscriptions
1
Examples
Example
Upgrading
Driving paying subscriptions with exclusive wording
1
Examples
Example
Onboarding
Rewarding users on the first screen of the onboarding
1
Examples
Example
Upgrading
Using ads to guide users towards browser-based subscription paths
1
Examples
Example
Upgrading
Pushing two paywalls in the onboarding to increase subscriptions
1
Examples
Example
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ASO
App Update
App reviews
Auto-promotions
Black Friday
Churn Prevention
Conversion incentives
Discount code
Facebook ads
Family Plans
Feature announcement
Free trials
Gamification
In-app notifications
Influencers
Inspiration
Instagram feed ads
Instagram story ads
Lifetime
Limited edition features
Limited time offers
Loyalty
Mobile Browser
Monthly/Annual discounts
Opt-ins
Other ads (Twitter/Tinder...)
Paywalls
Personalization
Product tutorials
Push notifications
Referral
Rewards
Routine
Signing up
Social layer
Social proof
Social sharing
Transparency
UX research
UX wording
Upselling
User Interface
User feedback
Strava
Fitness
June 2021
Giving users access to the core feature of the app right after the onboarding
Onboarding
Strava
Fitness
June 2021
Designing a whole app section dedicated to upgrading
Upgrading
User Interface
Sweat
Fitness
June 2021
Starting the onboarding with a paywall
Onboarding
Paywalls
Unwind
Meditation
June 2021
Letting users customize the app icon to generate delight and drive viral acquisition
Acquisition
User Interface
Personalization
Meditopia
Meditation
June 2021
Pushing users to share content from your app on social media
Acquisition
Social sharing
Meditopia
Meditation
June 2021
Using discounts as a churn prevention mechanism
Upgrading
Discount code
Cappucino
Social
June 2021
Asking for a product feedback when the user takes a screenshot in the app
User experience
User feedback
Accountable
Finance
June 2021
Showcasing employees to create a closer relationship with users
User experience
Accountable
Finance
June 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Accountable
Finance
June 2021
Displaying your value proposition through a swipeable carousel in the onboarding
Onboarding
Cappucino
Social
June 2021
Giving prompts to users to start creating content on the app
User experience
Reddit
Social
June 2021
Using in-app notifications to present recent changes made in the app
User experience
In-app notifications
Citymapper
Mobility
June 2021
"Creating a special relationship with users with a ""Pay what you think is fair"" subscription"
Upgrading
Paywalls
Citymapper
Mobility
June 2021
Offering your users the possibility to invest in your company
Upgrading
Hotel Tonight
Travel
June 2021
Implementing a loyalty program to drive repeat purchase and higher engagement
User experience
Rewards
Hotel Tonight
Travel
June 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Hotel Tonight
Travel
June 2021
Offering daily rewards to create a routine and boost retention
User experience
Gamification
Rewards
Hotel Tonight
Travel
June 2021
Removing sign-up from onboarding to push it purposefully to users
Onboarding
Signing up
Tier
Mobility
June 2021
Using push notifications to create frustration and drive subscription
Upgrading
In-app notifications
Paywalls
Tier
Mobility
June 2021
Using user feedback to maximize App Store ratings
Acquisition
App reviews
In-app notifications
Google Maps
Mobility
June 2021
Personalizing app UI to create a closer relationship with users
User experience
In-app notifications
Headspace
Meditation
June 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Instagram story ads
Paywalls
PictureThis
Lifestyle
June 2021
Leveraging social proof on the paywall to drive subscriptions
Upgrading
Dashlane
Privacy
June 2021
Using the onboarding to learn more about your users
Onboarding
Tiimo
Health
June 2021
Starting the onboarding with a paywall
Onboarding
Paywalls
Tiimo
Health
June 2021
Personalizing app UI to create a closer relationship with users
User experience
Personalization
User Interface
Stoic
Health
June 2021
Pushing users to share content from your app on social media
Acquisition
Social sharing
Foodvisor
Nutrition
June 2021
Leveraging social proof on the paywall to drive subscriptions
Upgrading
Social proof
Paywalls
Fiit
Fitness
June 2021
Showcasing employees to create a closer relationship with users
User experience
User Interface
FitnessAI
Fitness
June 2021
"Showing an example of notification on the ""allow notifications"" screen"
Onboarding
Opt-ins
Fiit
Fitness
June 2021
Displaying your value proposition through a swipeable carousel in the onboarding
Onboarding
User Interface
UX wording
Calm
Meditation
June 2021
Adding a step into the onboarding to capture data on user attribution
Onboarding
Fiit
Fitness
June 2021
Adding a step into the onboarding to capture data on user attribution
Onboarding
UX research
Fiit
Fitness
June 2021
Designing a whole app section dedicated to upgrading
Upgrading
User Interface
Fiit
Fitness
June 2021
Leveraging social proof on the paywall to drive subscriptions
Upgrading
Social proof
Paywalls
Foodvisor
Nutrition
June 2021
Starting the onboarding with a paywall
Onboarding
Paywalls
Duolingo
Education
June 2021
Bringing transparency to users throughout the onboarding
Upgrading
Transparency
Free trials
Duolingo
Education
June 2021
Using the core product as an onboarding support
Onboarding
Koober
Education
June 2021
Using the swipe to gamify the onboarding in a non-dating app
User experience
Gamification
Clubhouse
Social
June 2021
Showing the value to maximize authorizations opt-in among users
User experience
Opt-ins
Masterclass
Education
June 2021
Showing the value to maximize authorizations opt-in among users
User experience
Opt-ins
Zenly
Social
June 2021
Showing the value to maximize authorizations opt-in among users
User experience
Opt-ins
Reflectly
Journaling
June 2021
Leveraging social proof on the paywall to drive subscriptions
Upgrading
Social proof
Paywalls
Jour
Journaling
June 2021
Leveraging social proof on the paywall to drive subscriptions
Upgrading
Social proof
Paywalls
Duolingo
Education
June 2021
Creating a leaderboard to drive user engagement
User experience
Gamification
Social layer
Strava
Fitness
June 2021
Creating a leaderboard to drive user engagement
User experience
Gamification
Social layer
VSCO
Photo & Video
June 2021
Designing a whole app section dedicated to upgrading
Upgrading
User Interface
Mojo
Photo & Video
June 2021
Designing a whole app section dedicated to upgrading
Upgrading
User Interface
Daylio
Journaling
June 2021
Personalizing app UI to create a closer relationship with users
User experience
Personalization
User Interface
Reflectly
Journaling
June 2021
Personalizing app UI to create a closer relationship with users
User experience
Personalization
User Interface
Apple Music
Music & Audio
June 2021
Displaying sticky CTAs in the app header to promote special offers
Upgrading
User Interface
Wellnest
Journaling
June 2021
Driving usage by showing the number of users currently using the app
User experience
User Interface
Meditopia
Meditation
June 2021
Displaying your value proposition through a swipeable carousel in the onboarding
Onboarding
User Interface
UX wording
Tangerine
Journaling
June 2021
Displaying your value proposition through a swipeable carousel in the onboarding
Onboarding
User Interface
UX wording
Wattpad
Education
June 2021
Displaying your value proposition through a swipeable carousel in the onboarding
Onboarding
User Interface
UX wording
Snap
Social
June 2021
Using the in-app messaging as a product tutorial
User experience
Product tutorials
Zenly
Social
June 2021
Driving app adoption with product tutorials
User experience
Product tutorials
Zenly
Social
June 2021
Pushing users to share their achievements on social media
Acquisition
Social sharing
Wish
Commerce
June 2021
Offering daily rewards to create a routine and boost retention
User experience
Gamification
Rewards
Routine
Wish
Commerce
June 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Wish
Commerce
June 2021
Offering daily rewards to create a routine and boost retention
User experience
Gamification
Rewards
Routine
Wish
Commerce
June 2021
Using discounts as a churn prevention mechanism
Acquisition
Churn Prevention
Masterclass
Education
June 2021
Using the swipe to gamify the onboarding in a non-dating app
User experience
Product tutorials
Gamification
Busuu
Education
June 2021
Sending personalized push notifications based on recent activity in the app
Retention
Push notifications
Vinted
Commerce
June 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Headspace
Meditation
June 2021
Sending daily notifications to create a routine and boost retention
Retention
Push notifications
Badoo
Dating
June 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Limited time offers
Happn
Dating
June 2021
Using the in-app messaging to send discounts and optimize monetization
Reflectly
Journaling
June 2021
Sending daily notifications to create a routine and boost retention
Retention
Push notifications
Babbel
Education
June 2021
Personalizing app UI to create a closer relationship with users
User experience
Personalization
User Interface
AllTrails
Lifestyle
June 2021
Give 1% of the subscription back to an NGO as an incentive to subscribe
Upgrading
Conversion incentives
Reflectly
Journaling
June 2021
Displaying sticky CTAs in the app header to promote special offers
Upgrading
User Interface
Curio
News
June 2021
Showcasing employees to create a closer relationship with users
User experience
User Interface
Rapchat
Music & Audio
June 2021
Creating in-app events to engage users and grow retention
Retention
Drops
Education
June 2021
"Collaborating with relevant, famous people to showcase new features"
User experience
Limited edition features
Influencers
Honk
Social
June 2021
Creating a safe relationship with users by making them sign a charter with the app
User experience
FitnessAI
Fitness
June 2021
Showcasing employees to create a closer relationship with users
Retention
Jour
Journaling
June 2021
Displaying a permanent referral CTA on the home section to create organic acquisition
Acquisition
User Interface
Flo
Health
June 2021
Leveraging social proof on the paywall to drive subscriptions
Upgrading
Social proof
Paywalls
Strava
Fitness
June 2021
Driving app adoption with product tutorials
User experience
Product tutorials
Wattpad
Education
June 2021
Helping users unlock the value of the app by suggesting relevant topics
Onboarding
Social proof
Spotify
Music & Audio
June 2021
Using in-app notifications to drive the adoption of new features & content
User experience
In-app notifications
Mojo
Photo & Video
June 2021
Offering templates to users to reduce the friction to use the app
User experience
Product tutorials
Speechify
Productivity
June 2021
Using user feedback to maximize App Store ratings
Acquisition
App reviews
In-app notifications
Zenly
Social
June 2021
Letting users customize the app icon to generate delight and drive viral acquisition
Acquisition
User Interface
Personalization
Photoroom
Photo & Video
June 2021
Offering templates to users to reduce the friction to use the app
User experience
Jumbo
Privacy
June 2021
"Creating a special relationship with users with a ""Pay what you think is fair"" subscription"
Upgrading
Paywalls
Spotify
Music & Audio
June 2021
Helping users unlock the value of the app by suggesting relevant topics
Onboarding
Social proof
Opal
Productivity
June 2021
Driving usage by showing the number of users currently using the app
User experience
User Interface
Speechify
Productivity
June 2021
Removing sign-up from onboarding to push it purposefully to users
Onboarding
Signing up
Opal
Productivity
June 2021
Letting users customize the app icon to generate delight and drive viral acquisition
Acquisition
User Interface
Personalization
Clubhouse
Social
June 2021
Showcasing core users to create a core relationship with users
Acquisition
User Interface
Clubhouse
Social
June 2021
Using in-app notifications to present recent changes made in the app
User experience
In-app notifications
Clubhouse
Social
June 2021
Helping users unlock the value of the app by suggesting relevant topics
Onboarding
Social proof
Tinder
Dating
June 2021
Sending push notifications based on in-app events
Push notifications
Fabulous
Health
June 2021
Highlighting the value of the premium plan in the settings section of the app
Upgrading
User Interface
Fishbrain
Lifestyle
May 2021
Designing a whole app section dedicated to upgrading
Upgrading
User Interface
Fishbrain
Lifestyle
May 2021
"Showing an example of notification on the ""allow notifications"" screen"
Onboarding
Opt-ins
Reface
Photo & Video
May 2021
Teasing new features with push notifications
User experience
Push notifications
Gorillas
Food Ordering
May 2021
Using user feedback to maximize App Store ratings
User experience
User feedback
ASO
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