Welcome to Tricks!

It's time to boost your app growth and get some fresh inspiration.

PREMIUM MEMBERS ONLY

Celebrate users' milestones to build loyalty and retention

Partnering with other apps to drive user acquisition

Using daily reminders to get inactive users back on the app

Pushing users to share their achievements on social media

User experience

Creating a relationship with users with personalized reports about app usage

Designing a demo mode to show the value of premium features

Unlocking in-app content in exchange of sharing the app to your friends

Reassuring users about privacy management with a GDPR logo during the onboarding

Displaying a permanent referral CTA on the home section to create organic acquisition

Driving retention with slight frustration when leaving the app

Designing feature-based subscription workflows

Sending push notifications to grow free trials in the first days

Nudging users to make their own onboarding simpler for them

Using in-app notifications to create frustration and drive subscription

Using a breadcrumb trail to maximise onboarding conversion

Pushing a free trial instead of subscription

Showcasing core users to create a core relationship with users

User experience

Driving usage and retention with FOMO (Fear Of Missing Out)

Giving a free access to paying features for a limited time

Offering your users the possibility to invest in your company

Unbundling opt-in screens from the onboarding to maximize acceptance

Unbundling the onboarding to prevent user fatigue and drive product adoption

Give 1% of the subscription back to an NGO as an incentive to subscribe

Highlighting the value of the premium plan in the settings section of the app

Offering sign-up with Apple only to minimise onboarding length

User experience

Creating a safe relationship with users by making them sign a charter with the app

User experience

Displaying a notification opt-in on the app homepage

User experience

Using auto-promotions to remind your values and foster user loyalty

Introducing premium features in the onboarding to trigger latter subscriptions

Driving paying subscriptions with exclusive wording

Rewarding users on the first screen of the onboarding

Using ads to guide users towards browser-based subscription paths

Pushing two paywalls in the onboarding to increase subscriptions

Using Tinder as an acquisition channel

Using Tinder as an acquisition channel

Pushing discounts through social media with a browser-based subscription flow

Pushing discounts through social media with a browser-based subscription flow

Pushing discounts through social media with a browser-based subscription flow

Using user feedback to maximize App Store ratings

Giving a free access to paying features for a limited time

Using ads to guide users towards browser-based subscription paths

Pushing discounts through social media with a browser-based subscription flow

Displaying your value proposition through a swipeable carousel in the onboarding

Driving app adoption with product tutorials

Sending push notifications based on in-app events

Using auto-promotions & CTAs to create frustration and drive subscription

Pushing event-based activation campaigns

Pushing discounts through social media with a browser-based subscription flow

Implementing a loyalty program to drive repeat purchase and higher engagement

Showing the value to maximize authorizations opt-in among users

Pushing discounts through social media with a browser-based subscription flow

Using the daily reminder feature as a notification opt-in

Helping users unlock the value of the app by suggesting relevant topics

The New York Times

Showing the value of signing up to maximize user account creations

Sending daily notifications to create a routine and boost retention

Sending daily notifications to create a routine and boost retention

Unbundling opt-in screens from the onboarding to maximize acceptance

Pushing purposeful opt-ins to users

Giving prompts to users to start creating content on the app

Using the core product as an onboarding support

Leveraging social proof to drive adoption during the onboarding

Personalizing app UI to create a closer relationship with users

Sending daily notifications to create a routine and boost retention

Using user feedback to maximize App Store ratings

Pushing discounts through social media with a browser-based subscription flow

Pushing discounts through social media with a browser-based subscription flow

Using auto-promotions & CTAs to create frustration and drive subscription

Using auto-promotions & CTAs to create frustration and drive subscription

Giving users financial incentives to invite their friends on the app

Leveraging social proof within app ads to boost acquisition

Pushing discounts through social media with a browser-based subscription flow

Using the in-app messaging to send discounts and optimize monetization

Using auto-promotions & CTAs to create frustration and drive subscription

Using auto-promotions to remind your values and foster user loyalty

Celebrate users' milestones to build loyalty and retention

Creating a leaderboard to drive user engagement

Leveraging social proof on the paywall to drive subscriptions

Using the paywall layout to nudge users towards most valuable plans

Using the story format to gamify the user experience

Sending daily notifications to create a routine and boost retention

Offering a steep discount at key moments in the customer journey

Removing sign-up from onboarding to push it purposefully to users

Giving prompts to users to start creating content on the app

Using push notifications to create frustration and drive subscription

Sending push notifications to grow free trials in the first days

Avoiding free trials

Using the daily reminder feature as a notification opt-in

Offering sign-up with Apple only to minimise onboarding length

Using auto-promotions to drive product adoption

Driving app adoption with product tutorials

Displaying a notification opt-in on the app homepage

Retargeting users who just downloaded the app with a browser-based subscription flow

Using auto-promotions & CTAs to create frustration and drive subscription

Introducing premium features in the onboarding to trigger latter subscriptions

Pushing purposeful location opt-ins to users

Driving app adoption with product tutorials

Retargeting users who just downloaded the app with a browser-based subscription flow

Pushing limited time offers to create FOMO and boost paying subscriptions

Locking features temporarily to hook users in their early usage of the app

Delaying the display of return buttons on the paywall

Driving app adoption with product tutorials

Showcasing employees to create a closer relationship with users

Reassuring users about privacy management with a GDPR logo during the onboarding

Showing the value of the premium plan with quantitative arguments

Designing several paywalls to convert users based on their main frustration

Offering daily rewards to create a routine and boost retention

Bringing transparency to users throughout the onboarding

Pushing two paywalls in the onboarding to increase subscriptions

Unbundling the onboarding to prevent user fatigue and drive product adoption

Designing strong product update activation flows

Designing strong product update activation flows

Showcasing employees to create a closer relationship with users

Using sponsored ads to grow app downloads

Pointing out price differentiation within ads to grow app downloads

Pointing out price differentiation within ads to grow app downloads

Leveraging social proof within app ads to boost acquisition

Designing feature-based subscription workflows

Leveraging social proof to grow notification opt-ins

Pushing event-based discounts

Nudging users to make their own onboarding simpler for them

Rewarding users on the first screen of the onboarding

Giving users financial incentives to invite their friends on the app

Using user feedback to maximize App Store ratings

Using a breadcrumb trail to maximise onboarding conversion

Giving users financial incentives to invite their friends on the app

Giving users financial incentives to invite their friends on the app

Driving usage by showing the number of users currently using the app

"Showing an example of notification on the ""allow notifications"" screen"

Embedding user feedback within push notifications

Driving paying subscriptions with exclusive wording

Offering seamless in-app discounts to build loyalty

Showing the value of the premium plan with quantitative arguments

Using the paywall layout to nudge users towards most valuable plans

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