April 10, 2021
Using the paywall layout to nudge users towards most valuable plans
Revolut displays a paywall during the onboarding. Users land on the "metal" screen and have to swipe and go through all the premium plans (i.e. premium and plus) to get to the "standard" free plan.
This forces users to get a glimpse of all the paying options and eventually subscribe to one of them.
About the app:
Revolut is a European neobank that started by adressing travelers and which is now building a worldwide finance superapp.
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