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Upgrading
Pushing discounts through social media with a browser-based subscription flow
14
Examples
Example
Acquisition
Giving users financial incentives to invite their friends on the app
12
Examples
Example
Upgrading
Pushing event-based discounts
10
Examples
Example
User experience
Personalizing app UI to create a closer relationship with users
8
Examples
Example
User experience
Driving app adoption with product tutorials
8
Examples
Example
User experience
Adding a loading screen to make users feel like they have a personalized experience
7
Examples
Example
Acquisition
Using user feedback to maximize App Store ratings
7
Examples
Example
User experience
Using in-app notifications to drive the adoption of new features & content
7
Examples
Example
Upgrading
Leveraging social proof on the paywall to drive subscriptions
7
Examples
Example
User experience
Showcasing employees to create a closer relationship with users
6
Examples
Example
User experience
Using in-app notifications to present recent changes made in the app
6
Examples
Example
Upgrading
Using auto-promotions & CTAs to create frustration and drive subscription
6
Examples
Example
Onboarding
Displaying your value proposition through a swipeable carousel in the onboarding
6
Examples
Example
Retention
Sending daily notifications to create a routine and boost retention
6
Examples
Example
User experience
Showing the value to maximize authorizations opt-in among users
6
Examples
Example
Activation
Pushing event-based activation campaigns
5
Examples
Example
Onboarding
Helping users unlock the value of the app by suggesting relevant topics
5
Examples
Example
Upgrading
Designing a whole app section dedicated to upgrading
5
Examples
Example
User experience
Using push notifications to announce new features
4
Examples
Example
User experience
Using auto-promotions to drive product adoption
4
Examples
Example
Onboarding
Starting the onboarding with a paywall
4
Examples
Example
Retention
Locking features temporarily to hook users in their early usage of the app
4
Examples
Example
Acquisition
Letting users customize the app icon to generate delight and drive viral acquisition
4
Examples
Example
User experience
Creating a leaderboard to drive user engagement
4
Examples
Example
Upgrading
Using push notifications to create frustration and drive subscription
4
Examples
Example
User experience
Giving prompts to users to start creating content on the app
4
Examples
Example
User experience
Offering daily rewards to create a routine and boost retention
4
Examples
Example
Onboarding
Removing sign-up from onboarding to push it purposefully to users
4
Examples
Example
Upgrading
Using the paywall layout to nudge users towards most valuable plans
4
Examples
Example
Upgrading
Pushing limited time offers to create FOMO and boost paying subscriptions
4
Examples
Example
Acquisition
Insisting on expected users involvement in the app to grow downloads
3
Examples
Example
Upgrading
Showing the value of the premium plan with quantitative arguments
3
Examples
Example
Upgrading
Offering pro users to customize the app's icon
3
Examples
Example
Acquisition
Using Tinder as an acquisition channel
3
Examples
Example
User experience
Designing strong product update activation flows
3
Examples
Example
Upgrading
Displaying sticky CTAs in the app header to promote special offers
3
Examples
Example
User experience
Pushing purposeful opt-ins to users
3
Examples
Example
Onboarding
Using the core product as an onboarding support
3
Examples
Example
Onboarding
Showing an example of notification on the "allow notifications" screen
3
Examples
Example
Retention
Using discounts as a churn prevention mechanism
3
Examples
Example
Upgrading
Bringing transparency to users throughout the onboarding
3
Examples
Example
Upgrading
Using the in-app messaging to send discounts and optimize monetization
3
Examples
Example
User experience
Driving usage by showing the number of users currently using the app
3
Examples
Example
Retention
Displaying "coming soon" features to pre-empt users' frustration and grow retention
2
Examples
Example
User experience
Designing a minimalist home screen to drive app usage
2
Examples
Example
Upgrading
Offering a steep discount at key moments in the customer journey
2
Examples
Example
Onboarding
Giving users access to the core feature of the app right after the onboarding
2
Examples
Example
Activation
Sending push notifications based on in-app events
2
Examples
Example
Activation
Telling users when friends/contacts use the app
2
Examples
Example
Retention
Implementing a loyalty program to drive repeat purchase and higher engagement
2
Examples
Example
Upgrading
Adding a family plan to increase your average order value
2
Examples
Example
Upgrading
Setting goals for the user that he will reach faster by subscribing
2
Examples
Example
Upgrading
Using auto-promotions to grow free trial conversion
2
Examples
Example
User experience
Giving users more flexibility with notification management, beyond opt-in vs. opt-out
2
Examples
Example
Upgrading
Designing several paywalls to convert users based on their main frustration
2
Examples
Example
Onboarding
Using the daily reminder feature as a notification opt-in
2
Examples
Example
Onboarding
Maximizing conversion during onboarding by asking for a double opt-out
2
Examples
Example
User experience
Using the in-app messaging as a product tutorial
2
Examples
Example
User experience
Using the story format to gamify the user experience
2
Examples
Example
Onboarding
Adding a step into the onboarding to capture data on user attribution
2
Examples
Example
Onboarding
Using the swipe to gamify the onboarding in a non-dating app
2
Examples
Example
Acquisition
Pushing users to share content from your app on social media
2
Examples
Example
Upgrading
Creating a special relationship with users with a "Pay what you think is fair" subscription
2
Examples
Example
User experience
Offering templates to users to reduce the friction to use the app
2
Examples
Example
Upgrading
Avoiding free trials
2
Examples
Example
User experience
Asking for a product feedback when the user takes a screenshot in the app
2
Examples
Example
User experience
Collaborating with relevant, famous people to showcase new features
2
Examples
Example
Upgrading
Retargeting users who just downloaded the app with a browser-based subscription flow
2
Examples
Example
Onboarding
Creating a relationship with users with fun UX wording
2
Examples
Example
Acquisition
Leveraging social proof within app ads to boost acquisition
2
Examples
Example
Onboarding
Showing the value of signing up to maximize user account creations
2
Examples
Example
Onboarding
Leveraging social proof to drive adoption during the onboarding
2
Examples
Example
Acquisition
Pointing out price differentiation within ads to grow app downloads
2
Examples
Example
Retention
Making promo codes public to grow loyalty and long term retention
1
Examples
Example
Upgrading
Using in-app notifications to drive free trial conversion
1
Examples
Example
User experience
Using auto-promotions to test users' interest for new features
1
Examples
Example
User experience
Asking users to rate recommendations to improve long-term experience and retention
1
Examples
Example
User experience
Embedding user feedback within push notifications
1
Examples
Example
User experience
Locking access to features & content to push app updates
1
Examples
Example
Retention
Reminding users about limited-time discounts to drive retention and monetization
1
Examples
Example
Retention
Using push notifications to let users know about in-app changes
1
Examples
Example
Activation
Notifying users when they recover full access to free features
1
Examples
Example
Upgrading
Delaying the display of return buttons on the paywall
1
Examples
Example
Upgrading
Using push notifications to drive subscription outside of the app paywall
1
Examples
Example
Acquisition
Giving users in-app incentives to invite their friends on the app
1
Examples
Example
Acquisition
Setting-up referral challenges to drive user acquisition
1
Examples
Example
Acquisition
Showing the impact of the app to grow installs
1
Examples
Example
Acquisition
Using sponsored ads to grow app downloads
1
Examples
Example
User experience
Using empty spaces to make users aware of new features
1
Examples
Example
Upgrading
Designing several subscription plans based on personas
1
Examples
Example
Retention
Offering seamless in-app discounts to build loyalty
1
Examples
Example
Retention
Creating in-app events to engage users and grow retention
1
Examples
Example
User experience
Using Easter eggs to reinforce the relationship with users
1
Examples
Example
User experience
Explaining why you advertise to reduce users' friction with ads
1
Examples
Example
User experience
Teasing new features before the release
1
Examples
Example
Retention
Using "Claim Now Use Later" discounts to drive retention
1
Examples
Example
Onboarding
Using the onboarding to learn more about your users
1
Examples
Example
Onboarding
Leveraging social proof to grow notification opt-ins
1
Examples
Example
Retention
Sending personalized push notifications based on recent activity in the app
1
Examples
Example
Onboarding
Maximizing onboarding completion with reassuring UX wording
1
Examples
Example
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ASO
App Update
App reviews
Auto-promotions
Black Friday
Churn Prevention
Conversion incentives
Discount code
Facebook ads
Family Plans
Feature announcement
Free trials
Gamification
In-app notifications
Influencers
Inspiration
Instagram feed ads
Instagram story ads
Lifetime
Limited edition features
Limited time offers
Loyalty
Mobile Browser
Monthly/Annual discounts
Opt-ins
Other ads (Twitter/Tinder...)
Paywalls
Personalization
Product tutorials
Push notifications
Referral
Rewards
Routine
Signing up
Social layer
Social proof
Social sharing
Transparency
UX research
UX wording
Upselling
User Interface
User feedback
Duolingo
Education
May 2021
Using Tinder as an acquisition channel
Acquisition
Other ads (Twitter/Tinder...)
Discount code
Uber Eats
Food Ordering
May 2021
Using Tinder as an acquisition channel
Acquisition
Other ads (Twitter/Tinder...)
Headspace
Meditation
May 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Limited time offers
Facebook ads
Headspace
Meditation
May 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Limited time offers
Instagram feed ads
Headspace
Meditation
May 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Limited time offers
Instagram story ads
Datacamp
Education
May 2021
Using user feedback to maximize App Store ratings
Acquisition
App reviews
In-app notifications
Tinder
Dating
May 2021
Giving a free access to paying features for a limited time
Upgrading
Limited time offers
Limited edition features
Freeletics
Fitness
May 2021
Using ads to guide users towards browser-based subscription paths
Upgrading
Facebook ads
Babbel
Education
May 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Limited time offers
Instagram story ads
Swile
Finance
May 2021
Displaying your value proposition through a swipeable carousel in the onboarding
Onboarding
User Interface
UX wording
Swile
Finance
May 2021
Driving app adoption with product tutorials
Onboarding
Product tutorials
Happn
Dating
May 2021
Sending push notifications based on in-app events
Push notifications
Lydia
Finance
May 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Limited time offers
Happn
Dating
May 2021
Pushing event-based activation campaigns
Push notifications
Curio
News
May 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Monthly/Annual discounts
Discount code
Limited time offers
Instagram feed ads
Karma
Food Ordering
May 2021
Implementing a loyalty program to drive repeat purchase and higher engagement
Acquisition
Loyalty
Revolut
Finance
May 2021
Showing the value to maximize authorizations opt-in among users
Opt-ins
Freeletics
Fitness
May 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Limited time offers
Instagram story ads
Productive
Productivity
May 2021
Using the daily reminder feature as a notification opt-in
Onboarding
Opt-ins
Bookshlf
Education
May 2021
Helping users unlock the value of the app by suggesting relevant topics
Onboarding
Product tutorials
The New York Times
News
May 2021
Showing the value of signing up to maximize user account creations
Onboarding
UX wording
Lifesum
Nutrition
May 2021
Sending daily notifications to create a routine and boost retention
Acquisition
Push notifications
Routine
Stoic
Health
May 2021
Sending daily notifications to create a routine and boost retention
Acquisition
Push notifications
Routine
7Mind
Meditation
April 2021
Unbundling opt-in screens from the onboarding to maximize acceptance
Onboarding
Opt-ins
Kwit
Health
April 2021
Pushing purposeful opt-ins to users
Onboarding
Kwit
Health
April 2021
Giving prompts to users to start creating content on the app
User experience
Craft
Productivity
April 2021
Using the core product as an onboarding support
Onboarding
Product tutorials
Craft
Productivity
April 2021
Leveraging social proof to drive adoption during the onboarding
Onboarding
Social proof
FitnessAI
Fitness
April 2021
Personalizing app UI to create a closer relationship with users
Retention
Push notifications
Blinkist
Education
April 2021
Sending daily notifications to create a routine and boost retention
Acquisition
Push notifications
Routine
Tinder
Dating
April 2021
Using user feedback to maximize App Store ratings
Acquisition
App reviews
In-app notifications
Curio
News
April 2021
Pushing discounts through social media with a browser-based subscription flow
Acquisition
Instagram feed ads
Discount code
Freeletics
Fitness
April 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Facebook ads
Tinder
Dating
April 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Paywalls
Happn
Dating
April 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Paywalls
Whatnot
Commerce
April 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Fabulous
Health
April 2021
Leveraging social proof within app ads to boost acquisition
Acquisition
Social proof
Babbel
Education
April 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Limited time offers
Instagram story ads
Happn
Dating
April 2021
Using the in-app messaging to send discounts and optimize monetization
Upgrading
Limited time offers
Fruitz
Dating
April 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Paywalls
Happn
Dating
April 2021
Using auto-promotions to remind your values and foster user loyalty
User experience
Auto-promotions
Rapchat
Music & Audio
April 2021
Celebrate users' milestones to build loyalty and retention
Retention
Push notifications
FitnessAI
Fitness
April 2021
Creating a leaderboard to drive user engagement
User experience
Gamification
Social layer
Photoroom
Photo & Video
April 2021
Leveraging social proof on the paywall to drive subscriptions
Upgrading
Social proof
Paywalls
Revolut
Finance
April 2021
Using the paywall layout to nudge users towards most valuable plans
Upgrading
Paywalls
Revolut
Finance
April 2021
Using the story format to gamify the user experience
Onboarding
Product tutorials
Karma
Food Ordering
April 2021
Sending daily notifications to create a routine and boost retention
Acquisition
Push notifications
Routine
Flo
Health
April 2021
Offering a steep discount at key moments in the customer journey
Upgrading
Wellnest
Journaling
April 2021
Removing sign-up from onboarding to push it purposefully to users
Onboarding
Signing up
Jour
Journaling
April 2021
Giving prompts to users to start creating content on the app
User experience
Happn
Dating
March 2021
Using push notifications to create frustration and drive subscription
Upgrading
Push notifications
NordVPN
Privacy
March 2021
Sending push notifications to grow free trials in the first days
Upgrading
Push notifications
Endel
Music & Audio
March 2021
Avoiding free trials
Upgrading
Free trials
Yazio
Nutrition
March 2021
Using the daily reminder feature as a notification opt-in
Onboarding
Opt-ins
Yazio
Nutrition
March 2021
Offering sign-up with Apple only to minimise onboarding length
Onboarding
Signing up
Happn
Dating
March 2021
Using auto-promotions to drive product adoption
User experience
Auto-promotions
Intellect
Education
March 2021
Driving app adoption with product tutorials
User experience
Product tutorials
Spotify
Music & Audio
March 2021
Displaying a notification opt-in on the app homepage
User experience
Opt-ins
Freeletics
Fitness
March 2021
Retargeting users who just downloaded the app with a browser-based subscription flow
Upgrading
Paywalls
Instagram feed ads
Happn
Dating
March 2021
Using auto-promotions & CTAs to create frustration and drive subscription
Upgrading
Auto-promotions
Paywalls
Happn
Dating
March 2021
Introducing premium features in the onboarding to trigger latter subscriptions
Onboarding
Product tutorials
Happn
Dating
March 2021
Pushing purposeful location opt-ins to users
User experience
Opt-ins
Google Agenda
Productivity
March 2021
Driving app adoption with product tutorials
User experience
In-app notifications
Freeletics
Fitness
March 2021
Retargeting users who just downloaded the app with a browser-based subscription flow
Upgrading
Paywalls
Instagram story ads
Revolut
Finance
March 2021
Pushing limited time offers to create FOMO and boost paying subscriptions
Upgrading
Limited time offers
Push notifications
Hily
Dating
March 2021
Locking features temporarily to hook users in their early usage of the app
User experience
Hud
Dating
March 2021
Delaying the display of return buttons on the paywall
Upgrading
Hud
Dating
March 2021
Driving app adoption with product tutorials
Onboarding
Product tutorials
Hily
Dating
March 2021
Showcasing employees to create a closer relationship with users
Onboarding
Hily
Dating
March 2021
Reassuring users about privacy management with a GDPR logo during the onboarding
Onboarding
UX wording
In-app notifications
Hily
Dating
March 2021
Showing the value of the premium plan with quantitative arguments
Upgrading
Paywalls
Hily
Dating
March 2021
Designing several paywalls to convert users based on their main frustration
Upgrading
Paywalls
Hily
Dating
March 2021
Offering daily rewards to create a routine and boost retention
User experience
Gamification
Rewards
Routine
Hily
Dating
March 2021
Bringing transparency to users throughout the onboarding
Upgrading
Transparency
Free trials
Hily
Dating
March 2021
Pushing two paywalls in the onboarding to increase subscriptions
Upgrading
Paywalls
Hily
Dating
March 2021
Unbundling the onboarding to prevent user fatigue and drive product adoption
Onboarding
Product tutorials
Revolut
Finance
March 2021
Designing strong product update activation flows
User experience
Push notifications
Product tutorials
Revolut
Finance
March 2021
Designing strong product update activation flows
User experience
Push notifications
Product tutorials
Jow
Food Ordering
March 2021
Showcasing employees to create a closer relationship with users
User experience
Delta
Finance
March 2021
Using sponsored ads to grow app downloads
Acquisition
Other ads (Twitter/Tinder...)
Freeletics
Fitness
March 2021
Pointing out price differentiation within ads to grow app downloads
Upgrading
Instagram story ads
Freeletics
Fitness
March 2021
Pointing out price differentiation within ads to grow app downloads
Upgrading
Instagram feed ads
Delta
Finance
March 2021
Leveraging social proof within app ads to boost acquisition
Acquisition
Other ads (Twitter/Tinder...)
Social proof
Revolut
Finance
March 2021
Designing feature-based subscription workflows
Upgrading
Push notifications
Breeze
Health
March 2021
Leveraging social proof to grow notification opt-ins
Opt-ins
Reflectly
Journaling
March 2021
Pushing event-based discounts
Upgrading
Monthly/Annual discounts
Limited time offers
Bux Zero
Finance
March 2021
Nudging users to make their own onboarding simpler for them
Onboarding
In-app notifications
Bux Zero
Finance
March 2021
Rewarding users on the first screen of the onboarding
Onboarding
Rewards
Bux Zero
Finance
March 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Revolut
Finance
March 2021
Using user feedback to maximize App Store ratings
Acquisition
App reviews
In-app notifications
Trade Republic
Finance
March 2021
Using a breadcrumb trail to maximise onboarding conversion
Onboarding
User Interface
Busuu
Education
March 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Meditopia
Meditation
March 2021
Giving users financial incentives to invite their friends on the app
Upgrading
Referral
Meditopia
Meditation
March 2021
Driving usage by showing the number of users currently using the app
User experience
Meditopia
Meditation
March 2021
"Showing an example of notification on the ""allow notifications"" screen"
Onboarding
Opt-ins
Uber
Mobility
March 2021
Embedding user feedback within push notifications
Activation
Uber Eats
Food Ordering
March 2021
Driving paying subscriptions with exclusive wording
Upgrading
UX wording
Free trials
Uber Eats
Food Ordering
March 2021
Offering seamless in-app discounts to build loyalty
Retention
Discount code
In-app notifications
Blinkist
Education
March 2021
Showing the value of the premium plan with quantitative arguments
Upgrading
Paywalls
Headspace
Meditation
March 2021
Using the paywall layout to nudge users towards most valuable plans
Upgrading
Paywalls
User Interface
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